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Experience
Content/Product Intern
BestReviews
San Francisco, CA | June 2021 - Present - Planned and led a user research study to understand BestReviews' audiences and their interests in the brand - Conducted a research survey of BestReviews email subscribers that received 300+ responses within a week - Conducted user interviews independently to gain an in-depth understanding of consumer shopping behavior - Advised the product, editorial, and marketing teams on how to improve user experience and engagement, boostreader retention rate, and raise brand awareness
Co-Founder, Project and Product Manager
Together, NUvention Web+Media
Evanston, Illinois | January 2021 - June 2021 - Led a team of software developers and designers to research, develop and launch an MVP for Together, a habitincubator app, within 6 months - Conducted weekly user interviews and prototype testing to understand customer needs and improve user experience - Led the marketing research in the project, including competitor analysis and value proposition definition - Pitched the demo to an advisory board of 20+ entrepreneurs and investors
Reporter
Audience Engagment Consultant
Chicago | March 2021 - June 2021 - Conducted in-depth research and analysis on Block Club Chicago’s Google Analytics data to understand itsreadership and audience engagement performance - Pitched content strategy recommendations to the editorial team regarding improvements on email newsletters, SEOand search ranking, website design, revenue strategy, and technical settings
Reporter
Medill News Service
Columbia, Missouri | Chicago | September 2020 - March 2021 - Pitched, reported and wrote community, election and business stories on weekly deadine-driven cycles
Business Reporter
Missouri Business Alert
Columbia, Missouri | January 2020 - May 2020 - Researched the economy and major industries in small towns with a population around 2,000 andproduced multimedia stories for the "Outstate" entrepreneurship program - Oversaw a team of 4 journalists in reporting on the wine industry and tourism in Hermann, Missouri
Multimedia Journalist, Editor, Producer
KOMU 8 News (NBC station), KBIA (NPR station)
Columbia, Missouri | August 2019 - July 2020 - Assisted in the creation of KOMU8's start-up OTT streaming service; collected and produced video assets,including a new original talk show "Backstory" - Pitched and produced in-depth business and community stories on deadline-driven cycles every 2 weeks - Wrote scripts for a 4-piece multimedia package with audio / video, text, photo, and social media elementslike Instagram story and Facebook video - Wrote scripts, edited and produced for "The True/False Podcast", the behind-scene stories of film-making - Interviewed and produced for a COVID-19 special program "Where You're At" to check in with mid-Missouriresidents about their physical and mental health under the shelter-in-place orders - Coached a 3-4 person reporting team to develop a 4-piece story package every 2 weeks
Education
Northwestern University Medill School | Chicago, San Francisco
Master of Science in Journalism (Media Innovation & Content Strategy)
GPA: 3.97/4.0
Expected graduation: September 2021
University of Missouri | Columbia, Missouri
Bachelor of Journalism in Convergence Journalism
GPA: 3.8/4.0 (Honor: Magna cum laude)
August 2018 - July 2020
Communication University of China | Beijing, China
Bachelor of Arts in Communication
GPA: 3.7/4.0
September 2016 - July 2020